Majida’s passion for integrated services is the driving force behind enFuture’s rise as one of Pakistan’s eminent research and marketing communication companies. Clients describe her as a highly skilled marketing professional who is flexible, reliable, and easy to work with.

As a leader with more than two decades of experience in Pakistan’s competitive research landscape, Majida has built a reputation for delivering projects within schedule, scope and budget. Her deep knowledge of the domestic market has seen her successfully manage and deliver hundreds of strategic projects in a myriad of sectors. Similarly, her expertise in servicing International clients has enabled enFuture’s expansion both in Southeast Asia and the Middle East.

As Managing Director of enFuture Insights, Majida continues to champion Women’s Empowerment by promoting a culture of gender equality, creativity, and empathetic leadership. She is a highly sought after public speaker, and frequently writes on social, economic, and developmental issues.