enFuture research team could design and execute robust surveys, polls, and data analytics exercises, leveraging advanced methodologies and cutting-edge tools to deliver reliable and accurate results. With a vast network of research participants and partners across Pakistan and international markets, we are well-placed to carry out any large-scale quantitative research. 

Our team of experts excels in designing and conducting in-depth research exercises that uncover rich, nuanced insights into consumer behavior, preferences, and needs. From focus groups and in-depth interviews to ethnographic studies and online communities, we employ a range of methodologies to help clients gain a deeper understanding of their target audience. With our extensive network of research participants and partners, we ensure that our clients receive high-quality, actionable insights that inform their marketing strategies, product development, and brand growth initiatives.

HNV (Human Values Based) Segmentation

What we value and our priorities in life make us who we are. We are unique not only because of our outward differences, but arguably more importantly, our inward differences. Our values steer our personal and professional lives and have a distinct imprint on the decisions we make.

enFuture Insights offers a unique human-value based European segmentation Model to businesses seeking to understand the complex and diverse consumer landscape. By identifying and understanding the distinct value segments that exist in the market, our clients can develop targeted marketing strategies that resonate with their target audience, build brand loyalty, and drive business growth.

Brand Growth Model (BGM) – A Brand Health Tracking Tool

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”

Scott Cook, co-founder of Intuit

At enFuture Insights, we utilize our proprietary Brand Growth Model (BGM) to measure brand equity, a crucial indicator of a brand’s potential for growth. The BGM is built on five pillars: Brand Social Media Engagement, Brand Saliency, Brand Emotional Positioning, Brand Market Shares, and Brand Loyalty. By assessing these key dimensions, we can evaluate a brand’s ability to resonate with consumers, build emotional connections, and drive business results. A strong brand equity, as measured by the BGM, is more likely to be top-of-mind, chosen by consumers, and command a premium price, ultimately positioning the brand for sustainable growth and market leadership.

Online surveys are ideal for quick feedback/response pertaining to your strategic business questions. DIY (Do-It-Yourself) method ensures direct access to consumers and increases authenticity data. Our online survey process begins with matching profiles of target audiences from social media platforms, ensuring a precise fit with our clients’ desired demographics. We then design and implement campaigns to boost survey participation, maximizing response rates and data quality. Once responses are collected, they are securely stored on our servers and subjected to rigorous analysis, uncovering valuable insights and trends. Finally, we compile comprehensive reports and submit them to our clients, providing actionable recommendations to inform their business strategies and drive growth. Throughout the entire process, we prioritize data privacy, security, and integrity, ensuring that our clients receive reliable and trustworthy results.

E-Scan is a revolutionary automated insights platform that enFuture is offering through a foreign collaboration. This cutting-edge platform integrates a survey engine with advanced technologies like eye tracking, emotion measurement, implicit tests, and website behavior tracking, providing a comprehensive understanding of consumer motivations and preferences. By tapping into nonconscious measurements, E-Scan reveals the real drivers of consumer behavior, uncovering hidden patterns and biases that traditional research methods often miss. With E-Scan, businesses can gain unparalleled insights into consumer decision-making, optimize their marketing strategies, and develop products and services that truly resonate with their target audience.

What we can test

⦁  Ads, SMM Creative, Email Templates
⦁  Brand Elements & Association Tests
⦁  Online / Offline CX
⦁  Website UX/UI
⦁  Digital Mystery Shopping
⦁  Package Design & Product Visibility on a Shelf
⦁  Videos

Shopper Eye is a powerful tool that sheds light on the entire shopping journey, examining the WHO, WHAT, WHY, HOW, WHEN, WHERE, and WHO of consumer behavior. With its comprehensive approach, Shopper Eye uncovers valuable insights into the demographics and profiling of shoppers (WHO), the products and services they interact with (WHAT), the motivations and preferences driving their decisions (WHY), the purchase behaviors and habits they exhibit (HOW), the timing and frequency of their shopping trips (WHEN), the channels and touchpoints they engage with (WHERE), and the influencers and advisors who shape their opinions (WHO). By illuminating these crucial aspects of the shopping cycle, Shopper
Eye empowers businesses to make data-driven decisions,
optimize their marketing strategies, and deliver exceptional customer experiences.

Mystery Shopping, an innovative offering by enFuture Insights, is a powerful tool designed to help clients bridge the gap between expected and actual customer experiences. By evaluating pre-decided touch points, our expert mystery shoppers identify areas of improvement, revealing crucial gaps in service quality, product delivery, and customer satisfaction. With Mystery Shopping, clients can pinpoint training needs, monitor and measure service performance, ensure consistent product and service quality, and most importantly, improve customer retention. By closing these gaps, businesses can enhance their overall customer experience, drive loyalty, and ultimately, boost revenue.

enFuture Insights is proud to offer Computer Assisted Telephonic Interview (CATI) lab services in collaboration with a leading telecommunications provider. state-of-the-art CATI lab, certified to ISO 9001 standards, ensures precision and quality in data collection. With advanced technology and expertly trained interviewers, we conduct surveys and interviews with ease, speed, and accuracy. CATI lab offers a robust and efficient solution for businesses seeking to gather valuable insights from their customers, employees, or market segments. By leveraging our expertise and cutting-edge technology, clients can make informed decisions, drive business growth, and stay ahead of the competition.

At enFuture Insights, precision is our compass. As a Pakistani entity, we traverse borders, collaborating seamlessly with local field partners across international markets KSA, Afghanistan, UAE, Indonesia, Philippines, Thailand, United Kingdom, Ukraine, Hong Kong, Vietnam, Malaysia, and Singapore.

Quality Fieldwork

Local Expertise, Global Impact:

Our local field partners are our eyes and ears on the ground. They understand cultural nuances, ensuring accurate data collection.

We deploy powerful data collection methods—from face-to-face interviews to mobile surveys—tailored to each market’s context.

Efficient Data Processing:

Our data wizards transform raw data into actionable insights.Accuracy is our mantra; authenticity, our hallmark.

For inquiries, visit our website: enFuture Insights

Project Report Development:

Our experienced team of analysts, researchers, and content developers creates comprehensive and actionable reports that are suitable for direct presentation to clients or senior leadership. We offer flexible solutions to tight deadlines and cater to international clients across various time zones.

Dive into Social Research with enFuture

At enFuture Insights, we specialize in providing comprehensive research solutions tailored specifically for the social sector. With a dedicated team of experts, we delve deep into various facets of societal issues to offer actionable insights that drive meaningful change. Our extensive experience spans across a diverse range of projects and studies, encompassing critical areas such as education, microfinance, family planning, sexual and reproductive health, government initiatives, opinion polls, population health, and nutrition

Our Expertise:

• Education: We conduct in-depth analyses to understand the challenges and opportunities within local educational systems, aiming to enhance accessibility, quality, and inclusivity.
• Microfinance: Our research explores the impact of microfinance initiatives on poverty alleviation, economic empowerment, and sustainable development.
• Family Planning: We examine attitudes, behaviors, and policies surrounding Pakistani family planning to support informed decision-making and improve reproductive health outcomes.
• Sexual and Reproductive Health: With sensitivity and expertise, we investigate issues related to sexual health, reproductive rights, and access to healthcare services.
• Government Initiatives: Our team evaluates the effectiveness of government programs and policies, offering insights to optimize their implementation and outcomes.
• Opinion Polls: Through rigorous polling methodologies, we gauge public opinions on various nuances in social issues, providing valuable data for informed decision-making.
• Population Health & Nutrition: We analyze health trends, dietary patterns, and interventions to promote population health and combat malnutrition.

Why enFuture Insights Stands Out?

• Proven Track Record: With a wealth of experience in the social sector, our team has successfully delivered impactful research solutions for diverse clients and stakeholders.
• Holistic Approach: We adopt a holistic perspective, considering socio-economic, cultural, and environmental factors to provide comprehensive insights.
• Customized Solutions: Every project is unique, and we tailor our research methodologies and approaches to meet the specific needs and objectives of our clients.
• Ethical Standards: We adhere to the highest ethical standards in research, ensuring confidentiality, integrity, and respect for participants’ rights

enFuture Insights: Your Gateway to Comprehensive Solutions by QuestionPro

As the exclusive licensee for Pakistan and Afghanistan, enFuture Insights proudly offers the full range of QuestionPro’s innovative solutions. Whether you’re seeking advanced survey tools, market research insights, customer experience management, or workforce engagement, we’ve got you covered.

Survey Software
Design, send, and analyze online surveys effortlessly with QuestionPro’s intuitive platform. Perfect for both individuals and teams.

Research Suite
Harness enterprise-grade tools for comprehensive market research, including conjoint analysis, MaxDiff, and community management.

Customer Experience
Elevate your customer interactions with advanced feedback mechanisms, sentiment analysis, and journey mapping.

Workforce
Enhance employee engagement and organizational culture with robust survey tools designed to capture and act on real-time data.

Academic
Optimize academic research with user-friendly survey creation, advanced logic, and integration capabilities.

Communities
Build and manage online communities for deep qualitative and quantitative research insights.

Audience
Access a vast respondent pool to gather targeted data and drive impactful decisions.

InsightsHub
Centralize and manage research data efficiently with a powerful insights management platform.

LivePolls
Engage your audience in real-time with dynamic live polls that deliver instant feedback.

GDPR Compliance
Ensure data privacy and compliance with stringent global standards, including GDPR and HIPAA.

Explore these solutions and more with enFuture Insights, your partner in leveraging the full potential of QuestionPro’s industry-leading tools.